HAMZA YILMAZ exclusive

HAMZA YILMAZ exclusive  ANKARA / TURKEY 

 

230 M²

PLACE

ANKARA / TURKEY

CATEGORY

RETAIL

CREATIVE DIRECTOR

Studio Good Design

  • : 230 M²
  • PLACE : ANKARA/TÜRKİYE
  • CATEGORY : PERAKENDE
  • CREATIVE DIRECTOR : Studio Good Design
  • VISUALIZATION :

Neutral fabrics, special navy blue details and marble pieces create a cold and reassuring effect, while orange leather details, cream tones and aged brass materials give the space a warm look. Lighting decisions were of great importance in this store where jewelry is the focal point.Homogeneously distributed spotlights were used on the ceiling, while magnificent pendant chandeliers were preferred above the seating areas.Showcases and exhibition areas were also supported by special technical lighting within their own units.

 

A mezzanine floor was planned in the store where the management units are located. The staircase area leading to the mezzanine was designed with special marble and wooden details.The mezzanine consists of a total of six sections, including a management room with a meeting table, accounting, e-commerce office, kitchen, prayer room and wc.Special design railings and separators were used in the corridor, providing decor to the store floor and transparency to the mezzanine.

HAMZA YILMAZ exclusive 

The exclusive concept design planned by Hamza yılmaz jewelery for its new store was prepared by Good Design.The strong, modern, innovative and timeless identity of the brand was the pioneer in creating the spirit of the store.

 

The use of marble at the entrance and maximum door height was aimed to create a magnificent first impression for customers.

 

The use of glass on the two facades facing the avenue, the showcases were made wider to increase the exhibition space and create an inviting look.On the ground floor, display areas, center units, sales desks and VIP areas where private customers can be accommodated were designed.

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